$20 Consulting

Brainstorm with an experienced CFO, investor, dealmaker, and coach who knows a little bit about a lot of business topics (and a whole lot about absolutely nothing!)

Let’s Have a Badass Discussion About:

M&A

πŸš€ Deal Stucturing
πŸš€ Capital Markets Advisory
πŸš€ Investor Materials

Corporate Strategy

πŸš€ Market Analysis
πŸš€ Industry Structure
πŸš€ Go-To-Market and Pricing

Executive Coaching

πŸš€ Stakeholder Relationships
πŸš€ Board / Governance Mgmt
πŸš€ Career Guidance

FP&A

πŸš€ DCF / LBO Modeling
πŸš€ Annual Budgets
πŸš€ Spreadsheets Pissing You Off

Restructuring

πŸš€ Liquidity Analysis
πŸš€ Credit Management
πŸš€ Balance Sheet Optimization

The Fun Stuff

πŸš€ Social Media Strategies
πŸš€ Meme Creation
πŸš€ Literally Any Random Topic

The $20 Consulting Method

McKinsey doesn’t have this. Deloitte told us to stop sending their CEO messages on LinkedIn. Here’s our proprietary framework for creating extraordinary shareholder value:

STEP 1
Book Meeting πŸ‘ˆ

STEP 2
Pay 20 Dollars

STEP 3
Chat 30 Minutes

STEP 4
Shareholder Value!
Robert Sterling

I’m Robert Sterling.

You might know me from Twitter, where I generally post business memes, sneaker pictures, and text messages from my wife begging me to find a better hobby she’s not ashamed to tell her parents about (she thinks I’m awesome, by the way).
When I’m not being a jackass on social media, though, I spend most of my time as a fractional CFO and a corporate strategy consultant, helping startups, SMBs, and mid-market companies alike raise capital, plan for growth, build finance teams, and work toward successful exits. I’m also a personal investor in SMBs (which I love), real estate (which I loved 300 bps ago), early-stage startups (which I may or may not love over the next five to eight years), and crypto projects (which I wish had never been invented).
I began my career at Koch Industries and Cargill, America’s two largest private companies, where I worked in corporate development and completed ~$10B in successful M&A transactions, startup investments, capital raises, and divestitures. I have M&A and financial leadership experience in industries as diverse as energy, metals and mining, commodities trading, agriculture, food and beverage, manufacturing, SaaS, e-commerce and DTC, CPG, fintech, professional services, commercial real estate, and proptech.
I would genuinely love to chat with you, learn more about your ventures, brainstorm solutions to problems together, and be able to fund an extra round of appetizers at Olive Garden this weekend.

Frequently Asked Questions

This is not a joke.
I love getting to make new friends in the business community, learn about the new ventures people are developing, and, if I can do so, play a small role in supporting the success of men and women in the arena.
Also, who doesn’t like making 20 bucks? πŸ˜‚
I was going to do this for free, but I thought charging $20 would be funnier.
Additionally, there are some dope Jordans coming out soon, and the bank account this $20 goes into is the only one my wife doesn’t monitor. πŸ‘€
Sure thing, brother! Go ahead and book a $20 consultation and we can discuss.
Aside from a $10,000 per month Memes as a Service package? Nothing.
Sir.
I got you, friend! Just email me at robert@robertsterling.xyz.
Please feel free to send any materials to robert@robertsterling.xyz. I can’t promise that I’ll have time to read everything, but, at the very least, I will tell you that I did.
If you send one ahead of time to robert@robertsterling.xyz, I’m usually happy to. For my sake, please make it as generic and standardized as possible (my lawyer charges significantly more than $20 per half-hour, so I can’t ask him to review these for me and send you back a red-lined version that removes your general counsel’s massive liquidated-damages clause). Also, if you could send it via DocuSign or other e-signing platform, that would make my life a lot easier.
With our without an NDA in place, however, I pledge to treat all of your information as privileged and sensitive.
Ma’am, respectfully, it’s $20.
Sir, respectfully, it’s just a $20 Zoom meeting. We operate like a preschool hereβ€”the only terms and conditions are that everyone has fun and no one gets any dumber.
Absolutely!
The more, the better, friend!
That’s literally all I’m hoping for.